Introduction
Step 1: Purpose
Step 2: Message
Step 3: Size &
material
Step 4: Colors
Step 5: Font |
Step
TWO
The
message
and wording of your sign is very important. What you write on your
sign depends on its function.
If your sign is simple
(ex: landmark, directional), you'll want your wording to be concise,
easily-read, and simple. Chose common words that everyone will be familiar
with. Avoid ambiguous terms or special terms, unless you are only working
with professionals. For landmark signs, you may consider placing your slogan
or a phrase about what you do under your company title.
If your sign is to announce
something, you'll want to use words and phrases that capture the attention
of your target audience. For example, instead of simply writing "sale"
write "LIQUIDATION SALE!" or "GRAND SALE!" or "SPECIAL SALE!". Grab your
reader's attention, but have the offers to back it up.
If your sign is to inform,
notify, or place a disclaimer, you want the statements to be brief and
understandable. Information is typically placed in lists, tables, or bullets.
You will want a noticeable title in order to get your audience to read
the sign.
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